Chinese Brand Natives: Brands & Millennials relationship over past few decades

In this webinar, we will get to know more about Chinese Brand Natives as the starting point to then analyse the mega-trends and challenges they face and the nature of their bonding with brands. In order to illustrate this connection, we will look closely into the cases of theme parks, beer, food and perfume. To conclude, Marie will point to how generation Z is shaping the marketing model and how Chinese consumers constitute a driving force of Chinese soft power.

Our speaker will be Marie Duval. She has spent most of her life outside of France, her home country, while living in Asia. She worked in various multinational corporations as a Marketer, assisting brands to successfully target and penetrate unique and rapidly changing domestic markets like that of China in the 2000s. With such strong and diversified experiences, Marie left the corporate world and joined independent market research firms, eventually creating her own consulting company @SemoPass. In this second stage of her career, Marie relentlessly explored contemporary Chinese market trends and consumer behaviours, working on a wide range of concepts from high-end perfumes to mass market vegetables. Having spent the past two decades witnessing modern changes, it is safe to say she holds rich insight into today’s China.

Our moderator will be Annabelle Duval, a French citizen, born and raised in China. After completing a Bachelor in Political Sciences, she then did research in Urban Studies focusing on multi-level governance and regionalism in Europe and in the South China region. While working at the European Commission, she sits on the Editorial Board at European Guanxi.